Charlie Gschwend

Yonex asked us to make the most
Out of a limited window with Naomi Osaka.
Inspired by the Japanese heritage
Of both company and endorser, we embraced "ma".
Ma is a Japanese aesthetic
That asserts that what's not there defines what is.
So with limited budget and talent time
We still made something meanigful.

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Product is important, too.
So we created content to sell their latest innovation
And their philosophy.


2026

charlie.gschwend@gmail.com