During the pandemic!
Building relationships with top tier clients
(Apple, Nike, Beats, Riot Games, etc.)
And winning their first two Cannes Lions
I'm open for freelance or full-time positions
As Creative Director or Copywriter.
With more than 20 years as a creative
And 13 years working at Wieden + Kennedy
I have experience managing teams
And creating campaigns for blue chip brands
Both domestic and global.
My award-winning work spans TV spots to social media
And everything in between.
Charlie.gschwend@gmail.com
RESUME
2022 - Present
Creative Director / Copywriter
Freelance
2020 - 2022
Head of Creative / Executive Creative Director
Rosewood Creative
Apple TV+, Apple Music, Apple EDU, Sony Pictures, Nike, UpWork, Beats, Riot Games, Ledger, Robinhood, Oura Ring, Hyatt, Yonex, Iovine & Young Academy
2019 - 2020
Creative Director/ Copywriter
SpringHill / UNINTERRUPTED
Nike, Chase, AmEx, Oakley, Chipotle, Lyft, Quibi
2014 - 2019
Creative Director
Wieden + Kennedy Tokyo
IKEA, AIrbnb, Spotify, Nike, Audi, Booking.com, Starbucks, Beautiful People
2008 - 2014
Senior Copywriter
Wieden + Kennedy Portland
Sony, Coca-Cola, Diet Coke, EA Games, Old Spice, Nike, Heineken, Levi's, Oreo, LAIKA Films, TurboTax
2006 - 2008
Copywriter
Wieden + Kennedy New York
ESPN, Nike, ABC Family, Sharp, Fathead, The National MS Society
2003 - 2006
Copywriter
Butler Shine Stern & Partners
MINI, Converse, JanSport, LucasArts, Sun Microsystems, Cricket Communications, Diageo, Noah's Bagels, Joe Boxer
2004 - 2006
Instructor
Miami Ad School San Francisco
Non-Traditional Advertising, OOH & Ambient Advertising, Concepting for Planners
2001 - 2003
Student
Virginia Commonwealth University Brandcenter
M.S. Mass Communications
1999 - 2001
Copywriter
Rehak Creative Services
EDS, Dynegy, The Nature Conservancy of Texas, Nolan Ryan's All-Natural Beef
1995-1999
Student
University of Illinois at Urbana-Champaign
B.A. Rhetoric
AWARDS
Kelly Awards - Grand Prize
One Show – Silver, 2 Bronze, 5 Merits
Andy Awards – 1 Gold, 4 Silver, 2 Bronze
Cannes Lions – Silver, 3 Bronze, 2 Finalists
Effies – Gold, 2 Bronze
Young Guns – Silver, Bronze
Webby Awards – 3 Winners
Graphis – Gold
Clios – Silver
D&AD – Finalist
London International Awards – Finalist
Print Magazine Regional Design Annual
Creativity Annual
Communication Arts
FWA Site of the Month
Adobe/FWA Cutting Edge Project of the Week