To show what’s possible with Sony's waterproof phone.
Other than dropping it in the toilet.
We created these apps from scratch at W+K.
Not with Sony.
For Sony.
It was no small task.
But we learned a lot.
Even getting the code though Sony's vetting process.
While the phones were waterproof
They didn’t know when they were underwater.
So we invented a technology to teach it.
First, the phone emits a hypersonic sound.
Sounds travel at different speeds in air versus water.
Then, by listening to that sound
A phone can tell whether it’s submerged or not.
This allowed us to create fun little experiments.
Demos of when artists and engineers come together.
We open-sourced the code
To interact with our developer community.
Inviting them to make apps of their own.
AWARDS
Honoree – Webby Awards – Mobile Sites & Apps
PRESS
Forbes
AdAge
Creativity
Adweek
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