To pick a fight between cookie and crème lovers.
The spot was great.
I did not work on it.
In the spot, fans were asked to tag their IG photos
#cookiethis or #cremethis.
Then, we sculpted their photos with cookies or crème.
Tons of it.
Literally.
The smell was tremendous.
So was the task of writing captions.
We wrote hundreds of them
On the spot
For three days straight.
I worked on that part.
As a result of our efforts
Oreo became the first brand to make top post on Reddit.
And the fastest growing Instagram account in history.
I gained 6 pounds.
PRESS
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