Where athletes tell their stories the way they want to.
On Super Bowl weekend, we partnered with Oakley
Three NFL pros
A DJ, a live band, and a host of celebrity emcees
And created an exclusive event in the heart of Miami.
Beforehand, I worked directly with the athletes
To help craft their words and stories
So that they would shine on the stage.
The day of, I got a chance to "coach" each athlete face-to-face.
They listened. For the most part...
>We streamed the event live on social.
Giving fans a chance to understand their heroes
As "More Than An Athlete."
As human beings.