We launched a new "Just do it" campaign in Japan.
The campaign features tennis star Naomi Osaka
Alongside a number of other pros
And real female athletes doing their thing -
No matter what anyone else says.
I co-wrote the script with some other talented folks.
Nike liked it so much they ran it globally.
I personally came up with the "shhh" mnemonic that became a theme for the campaign as seen in the following.
