We made a lot of fun stuff. We made the first RFID billboard.
When MINI owners drove by, a keychain talked to the board
And it displayed a custom message.
In one of the weirder media buys ever
We turned a magazine into a flipbook.
With Mad Magazine’s Sergio Aragones
We took over margins with tiny cartoons.
We made a website that allowed you to send messages
Written in burnt rubber.
We carefully bought up small space ads
To turn the back of a magazine into a racing flag.
And with Dwell Magazine, we created postcards
To take before you took the trip.
It was a blast.
If you ever get the chance to work on MINI
Do it.
AWARDS
Graphis – Gold – MINI Flipbook
Andy Awards – Silver – MINI Motorby
One Show – Bronze – MINI Motorby
Communication Arts – MINI Motorby
PRESS
The New York TImes
Coolhunting.com
Topspeed.com
Techcrunch.com
NBC News
Gizmodo.com
Luerzer's Archive