At home, they do things that they wouldn't do elsewhere.
They're free to act as peculiar as they like.
Especially, when in a comfortable home flush with IKEA.
In a country with the longest working hours
Sleep is a very important thing.
So we invented our own world record -
The "World's Longest Comfy Sound Challenge."
We teased the challenge on social channels and with YouTube bumpers.
We also created a series of shorts
To showcase products and their uses on Instagram.
To showcase products and their uses on Instagram.
The last one is a Japanese pun.
I'm still not sure I get it.
But it sure makes Japanese folks chuckle.