We launched with a spot paying homage
To the classic Halo 3 “Believe” spot.
We also sent gaming bloggers an invitation
To demo the game at the biggest gaming con
In the form of ground bad guy.
It was made with real meat.
Then, at the con we set up a truck serving burgers
Made from the same man meat.
They were gross but it didn’t matter.
The line was an hour long.
Beside the truck
We played shorts that explained each burger
With gory combo moves.
AWARDS
One Show Interactive – Merit – Webfilm
MI-6 Game Marketing Awards – Gold– Best Showing at a Trade Event
One Show Interactive – Merit – Webfilm
MI-6 Game Marketing Awards – Gold– Best Showing at a Trade Event