Still, creative types were avidly wearing Chuck Taylors.
It had become a part of who they are.
So instead of doing a traditional campaign
We gave the brand back to them.
We invited them to create the “advertising” themselves on a website.
We asked them to make and submit short films.
We made some movie posters to promote them.
But we went back to them to create the OOH and print.
And print…
For those with no access to paint
We included it in the ad itself.
It was one of the first user-generated campaigns
Rolling out two years before YouTube existed.
You’re welcome, Doritos.
AWARDS
One Show – Silver – Integrated Campaign
One Show – Bronze – ConverseGallery.com
One Show – Merit – ConverseGallery.com
Andy Awards – Silver – Integrated Campaign
Andy Awards – Silver – ConverseGallery.com
D&AD – In Book – Integrated Campaign
Young Guns – Bronze – ConverseGallery.com
Webby Awards – ConverseGallery.com
Print Magazine – Best of Digital Design – ConverseGallery.com
Print Magazine Regional Design Annual – Poster
Effies – Bronze – Integrated Campaign
Creativity Annual – Integrated Campaign
PRESS
The Wall Street Journal
AdAge
Adweek
Luerzer's Archive