However, they already know what they love.
Year two, we explored their passion and the accommodations they found to indulge them.
Plus, we got to shoot a dude in a jet pack.
Continuing the idea of exploring travel passions, we created three web films that appeared on social media.
We reached out to hip-hop artists who were also passionate travelers.
And had them write and perform original songs about their adventures.
In Japanese.
Then we created another series of web films that focused on what to pack when traveling for your passion.
It appeared on Instagram.
Finally, continuing a visual device we created for the brand called, "Jizori" which means roughly, "statue" in Japanese.
We shot web films of our travelers giving tips while trying not to move their lips.
PRESS
Campaign Asia