A campaign “Here’s to the Explorers”
That celebrates independent travelers
Rather than brochure-bought packaged vacations.
Within the first week, site traffic was up 300%
And we increased awareness 45%.
“One Minute Weekends” follows recognizable hip-hop performers
Exploring their basecamps over 48 hours.
The artists wrote and performed an original song for each vacation.
We also created an Instagram campaign
To get travelers in Japan to pose like statues of explorers.
They were also featured on digital boards in train stations
And in a massive display at Shibuya Crossing.
PRESS
Creativity
Adweek
Campaign Brief Asia