We learned this while promoting the Best Picture, CODA
About a young woman, a Child of Deaf Adults
Who aspires to be a singer.
So we made the world's first Playlist for the Deaf.
We worked with the Deaf community
Including stars from the film
To curate a playlist of 100 songs they love and the reasons why.
Then, we promoted it on social
With Best Supporting Actor, Troy Kotsur.
The video we created to promote the playlist for social.
We also created a sign-along Duet
trend with Emila Jones on TikTok.
Millions responded.
AWARDS
Bronze Lion – Cannes - Innovation in Branded Content
Bronze Lion – Cannes - Use of Audio Platform