https://chuckfive.com Charlie Gschwend Wed, 07 Jan 2026 22:20:18 +0000 https://chuckfive.com en https://chuckfive.com/index Thu, 27 Oct 2022 18:29:50 +0000 Charlie Gschwend https://chuckfive.com/index https://chuckfive.com/OpenAI-ChatGPT-Stories Wed, 07 Jan 2026 21:41:44 +0000 Charlie Gschwend https://chuckfive.com/OpenAI-ChatGPT-Stories We were invited by OpenAI to work on the very first campaign for ChatGPT. The world still didn’t really understand what AI was or what it could do. So we shot real stories of real people using it in real ways.And animated it by hand to give it a very human touch. https://chuckfive.com/WhatsApp-Two-Adams Wed, 07 Jan 2026 22:04:17 +0000 Charlie Gschwend https://chuckfive.com/WhatsApp-Two-Adams Why download another messaging app?Better group chats. But to show the good, we had to show the bad. One Adam proves how messy and confusing the old way is.The other Adam demonstrates how WhatsApp does it right. https://chuckfive.com/Apple-TV-CODA Mon, 31 Oct 2022 15:44:38 +0000 Charlie Gschwend https://chuckfive.com/Apple-TV-CODA Deaf people love music. We learned this while promoting the Best Picture, CODAAbout a young woman, a Child of Deaf AdultsWho aspires to be a singer.So we made the world's first Playlist for the Deaf.We worked with the Deaf communityIncluding stars from the filmTo curate a playlist of 100 songs they love and the reasons why.Then, we promoted it on social With Best Supporting Actor, Troy Kotsur. The video we created to promote the playlist for social. We also created a sign-along Duet trend with Emila Jones on TikTok. Millions responded. AWARDS Bronze Lion – Cannes - Innovation in Branded Content Bronze Lion – Cannes - Use of Audio Platform https://chuckfive.com/Popeyes-Weirdos Mon, 15 Jan 2024 21:47:04 +0000 Charlie Gschwend https://chuckfive.com/Popeyes-Weirdos When your chicken is this famous, you don’t need a spokesperson, just let the food talk for you. We created a simple, cost-effective&nbsp;endlessly iterable social campaignwith unique shapes of homemade nuggets and their equally unique personalities.&nbsp; https://chuckfive.com/AT-T-Connections Wed, 07 Jan 2026 22:20:18 +0000 Charlie Gschwend https://chuckfive.com/AT-T-Connections It’s easy to think of your phone service as just a utility. But what a telecom carrier actually carries are emotions.&nbsp;It’s what makes relationships possible and personality profible. &nbsp;Plus, a Donald Glover VO and a Stevie Wonder classic. &nbsp; https://chuckfive.com/Nike-Listen Tue, 06 Aug 2019 21:36:12 +0000 Charlie Gschwend https://chuckfive.com/Nike-Listen To celebrate power of women in the face of adversityWe launched a new "Just do it" campaign in Japan.The campaign features tennis star Naomi OsakaAlongside a number of other pros And real female athletes doing their thing -No matter what anyone else says. I co-wrote the script with some other talented folks. Nike liked it so much they ran it globally. I personally came up with the "shhh" mnemonic that became a theme for the campaign as seen in the following. <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/9c7057ed4c4fd56eeffce392ce9e55da9c8aa3bf81d672769952c7c187fc2c51/Animated-GIF-downsized_large-49.gif" data-mid="157517000" border="0" src="https://freight.cargo.site/w/480/i/9c7057ed4c4fd56eeffce392ce9e55da9c8aa3bf81d672769952c7c187fc2c51/Animated-GIF-downsized_large-49.gif" /><img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/d1c5c27881490be2772076a25c87e4c64e7c9c72a1dce70c1330a6082249a247/Animated-GIF-downsized_large-50.gif" data-mid="157516997" border="0" src="https://freight.cargo.site/w/480/i/d1c5c27881490be2772076a25c87e4c64e7c9c72a1dce70c1330a6082249a247/Animated-GIF-downsized_large-50.gif" /> <img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/fd00d4b96899180333f1a206c561771666e337074cb71ce985949892effd67b7/Animated-GIF-downsized_large-48.gif" data-mid="157517001" border="0" src="https://freight.cargo.site/w/480/i/fd00d4b96899180333f1a206c561771666e337074cb71ce985949892effd67b7/Animated-GIF-downsized_large-48.gif" /><img width="480" height="270" width_o="480" height_o="270" data-src="https://freight.cargo.site/t/original/i/88bce187dc5983600f1d5891de28a14f1d878429d9ab9f147a3a2474b426d4b4/Animated-GIF-downsized_large-51.gif" data-mid="157516998" border="0" src="https://freight.cargo.site/w/480/i/88bce187dc5983600f1d5891de28a14f1d878429d9ab9f147a3a2474b426d4b4/Animated-GIF-downsized_large-51.gif" /> <img width="750" height="683" width_o="750" height_o="683" data-src="https://freight.cargo.site/t/original/i/4fc9c7ef4b88e03e549a454c71c91796489672da7749d31c7fb2d7892a88e6fd/Screen-Shot-2020-12-11-at-10.06.00.png" data-mid="157516982" border="0" src="https://freight.cargo.site/w/750/i/4fc9c7ef4b88e03e549a454c71c91796489672da7749d31c7fb2d7892a88e6fd/Screen-Shot-2020-12-11-at-10.06.00.png" /> <img width="750" height="576" width_o="750" height_o="576" data-src="https://freight.cargo.site/t/original/i/af6bb0148b983ba3b288fb7a41d7c8c7ac69ba0d004c6f73ffedb34554ff1801/Screen-Shot-2020-12-11-at-10.05.05.png" data-mid="157516983" border="0" src="https://freight.cargo.site/w/750/i/af6bb0148b983ba3b288fb7a41d7c8c7ac69ba0d004c6f73ffedb34554ff1801/Screen-Shot-2020-12-11-at-10.05.05.png" /> <img width="750" height="651" width_o="750" height_o="651" data-src="https://freight.cargo.site/t/original/i/23986b3342ab1d089f63e271386b3bcb6d708bcb14e10dcc43dcc1971b008ec8/Screen-Shot-2020-12-11-at-10.02.25.png" data-mid="157516984" border="0" src="https://freight.cargo.site/w/750/i/23986b3342ab1d089f63e271386b3bcb6d708bcb14e10dcc43dcc1971b008ec8/Screen-Shot-2020-12-11-at-10.02.25.png" /> https://chuckfive.com/Sony-Underwater-Apps Wed, 28 Jan 2015 09:41:26 +0000 Charlie Gschwend https://chuckfive.com/Sony-Underwater-Apps Instead of ads, we made the world’s first Underwater Apps. To show what’s possible with Sony's waterproof phone.Other than dropping it in the toilet. We created these apps from scratch at W+K. Not with Sony. For Sony. It was no small task. But we learned a lot.Even getting the code though Sony's vetting process. While the phones were waterproofThey didn’t know when they were underwater.So we invented a technology to teach it. First, the phone emits a hypersonic sound.Sounds travel at different speeds in air versus water.Then, by listening to that soundA phone can tell whether it’s submerged or not. This allowed us to create fun little experiments. Demos of when artists and engineers come together. We open-sourced the codeTo interact with our developer community.Inviting them to make apps of their own. <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/9336fa7fc1c6199f8058f279d0f780c2f20e5ece65761d7011e6068a7ff54a11/6ca76f20247399.562e82f0ebd79.jpg" data-mid="157191120" border="0" src="https://freight.cargo.site/w/600/i/9336fa7fc1c6199f8058f279d0f780c2f20e5ece65761d7011e6068a7ff54a11/6ca76f20247399.562e82f0ebd79.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/ca664b0c897913ef6b03a567b1c1a8bdb7c7d653009e13e7b55a2dcda7120663/2d2df720247399.562e82f8413d9.jpg" data-mid="157191337" border="0" src="https://freight.cargo.site/w/600/i/ca664b0c897913ef6b03a567b1c1a8bdb7c7d653009e13e7b55a2dcda7120663/2d2df720247399.562e82f8413d9.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/9b0c01da070dd0f1b4f802b86d8501147c87d6877cc7d74293541fd638987639/c46ea020247399.562e82f9b1eba.jpg" data-mid="157191130" border="0" src="https://freight.cargo.site/w/600/i/9b0c01da070dd0f1b4f802b86d8501147c87d6877cc7d74293541fd638987639/c46ea020247399.562e82f9b1eba.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/1f139ed6ddda8a3789dc130406710c36c5374ee017e89a641d29a51791b2ddf1/25b70120247399.562e82d38cc26.jpg" data-mid="157191122" border="0" src="https://freight.cargo.site/w/600/i/1f139ed6ddda8a3789dc130406710c36c5374ee017e89a641d29a51791b2ddf1/25b70120247399.562e82d38cc26.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/795e7fd821c9a2d1015d54d27ecbafaf78e207e6e2448c6a0eb0ed0336558e0f/296fa520247399.562e82d7b4bcc.jpg" data-mid="157191124" border="0" src="https://freight.cargo.site/w/600/i/795e7fd821c9a2d1015d54d27ecbafaf78e207e6e2448c6a0eb0ed0336558e0f/296fa520247399.562e82d7b4bcc.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/20dcdba80578b1ae2297f6f8a0fa1cc779fcf4be5c3389e0efcddf678260b356/8dd80520247399.562e82fa53ff2.jpg" data-mid="157191121" border="0" src="https://freight.cargo.site/w/600/i/20dcdba80578b1ae2297f6f8a0fa1cc779fcf4be5c3389e0efcddf678260b356/8dd80520247399.562e82fa53ff2.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/24b7e8e472c12d3aa3f2853eed016607b1290b502afedad84469d768589b1716/07134920247399.562e82f0c8e1d.jpg" data-mid="157191126" border="0" src="https://freight.cargo.site/w/600/i/24b7e8e472c12d3aa3f2853eed016607b1290b502afedad84469d768589b1716/07134920247399.562e82f0c8e1d.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/44b7020b40b0202d972f635a17e69084b05242e2ea31277b59ade4e608b5f188/73b0f820247399.562e82f7049a2.jpg" data-mid="157191123" border="0" src="https://freight.cargo.site/w/600/i/44b7020b40b0202d972f635a17e69084b05242e2ea31277b59ade4e608b5f188/73b0f820247399.562e82f7049a2.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/fdbdce6696dbdbef58125477c4ed44cc6364914fac2c98dcb3f59b6c4602a251/b2318c20247399.562e82f8aae86.jpg" data-mid="157191127" border="0" src="https://freight.cargo.site/w/600/i/fdbdce6696dbdbef58125477c4ed44cc6364914fac2c98dcb3f59b6c4602a251/b2318c20247399.562e82f8aae86.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/4a418c1d2f82ffa6fa869e317e0149ad2d222ef2c3460b4e0a36047932b1cac6/bfcffc20247399.562e82d7d2213.jpg" data-mid="157191129" border="0" src="https://freight.cargo.site/w/600/i/4a418c1d2f82ffa6fa869e317e0149ad2d222ef2c3460b4e0a36047932b1cac6/bfcffc20247399.562e82d7d2213.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/c815fe59f690c4cae2b3cbce566147cd2fa1946eba4aec14959f9c26e9ba292e/fd855220247399.562e82ee75c42.jpg" data-mid="157191133" border="0" src="https://freight.cargo.site/w/600/i/c815fe59f690c4cae2b3cbce566147cd2fa1946eba4aec14959f9c26e9ba292e/fd855220247399.562e82ee75c42.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/d15986016e52418abe0bfc2d04e55ff0ab4e470a520d9565e2a24a05e6debd3b/ffc9f120247399.562e82fb2bba7.jpg" data-mid="157191134" border="0" src="https://freight.cargo.site/w/600/i/d15986016e52418abe0bfc2d04e55ff0ab4e470a520d9565e2a24a05e6debd3b/ffc9f120247399.562e82fb2bba7.jpg" /> AWARDS Honoree – Webby Awards – Mobile Sites &amp; Apps PRESS Forbes AdAge Creativity Adweek Luerzer's Archive https://chuckfive.com/IKEA-Adventure-of-Relax Wed, 20 Feb 2019 07:21:16 +0000 Charlie Gschwend https://chuckfive.com/IKEA-Adventure-of-Relax In Japan, they care about what people think when they go out.At home, they do things that they wouldn't do elsewhere.They're free to act as peculiar as they like.Especially, when in a comfortable home flush with IKEA. In a country with the longest working hourssleep is a very important thing.So we invented our own world record -“The World's Longest Comfy Sound Challenge." We teased the challenge on social channels and with YouTube bumpers. We also created a series of shortsto showcase products and their uses on Instagram. The last one is a Japanese pun.I'm still not sure I get it. But it sure makes Japanese folks chuckle. https://chuckfive.com/Booking-com-Explorers Mon, 30 Sep 2019 00:15:15 +0000 Charlie Gschwend https://chuckfive.com/Booking-com-Explorers We launched the first Booking.com work in Japan.A campaign “Here’s to the Explorers”That celebrates independent travelersRather than brochure-bought packaged vacations.Within the first week, site traffic was up 300%And we increased awareness 45%. “One Minute Weekends” follows recognizable hip-hop performers Exploring their basecamps over 48 hours.The artists wrote and performed an original song for each vacation. We also created an Instagram campaignTo get travelers in Japan to pose like statues of explorers.They were featured on digital boards in train stations And in a massive display at Shibuya Crossing. &nbsp; PRESS Creativity Adweek Campaign Brief Asia